About Joico our Chosen Product Range  


​There's nothing in the world like the beauty of healthy hair. Its vitality, color and shine have a radiance that can't be ignored, the way it lights up a room, lifts the spirit, and the spirit of others. We have a name for this remarkable energy, we call it "joi". 
Somewhere along the way, through all the cuts and colors, bangs and blowouts, hair starts to lose its joi, because what makes us happy about our hair, and what makes hair happy, can be two different things. At Joico we know they don't have to be. We believe healthy hair is happy hair. ​

Joico K-Pak

Think your hair is a lost cause? Meet damaged hair’s hero. K-PAK’s multi-action formulas feature megadoses of our revolutionary Bio-Advanced PeptideTM and Quadramine® complexes—the most powerful reconstructive technologies known to hair—to repair and strengthen hair precisely where it needs it, when it needs it.

Joico Intensity


DISCOVER A DAZZLING SPECTRUM OF BOLD, BRILLIANT COLOR WITH JOICO COLOR INTENSITY

"These bright, exotic shades will transport your clients to the island holiday of their dreams. Warm sunlight, clear blue skies, aqua waters, beautiful flowers—instant bliss in every color service!"
– Sue Pemberton, Vero K-PAK Color International Artistic Director

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​Joico Curl Line

Curls have 3 needs:
  • OILS - The peculiar pattern of curly hair makes it difficult for the natural scalp oils to spread evenly through it. Curly hair is usually dry and frizzy.
  • STRENGTH - Curly hair has an oval, more fragile, section and an uneven internal structure, that makes it more prone to breakage and damage.
  • DEFINITION - Curly hair is more inclined to absorb humidity and deflate or get frizzy, also by using the wrong styling products.

A blend of natural oils, reconstructive proteins and defining polymers, for bouncy, elastic, long lasting curls.